Most small business owners know that having a website can be one of the most important components of just about any business in the 21st century.  Many small business owners will put together a simple free website and move on to the next task.  However, what is the purpose of having a website if none of your potential customers ever see it?  How do you use your website to increase business?

That is where Search Engine Optimization (SEO) comes in.  SEO ensures that your website is optimized to show up in the search results of your potential customers.  Search engines have specific items they are looking for when they comb the internet for results and making your site as easy to identify as possible by these search engines is the heart and soul of SEO.  Having your website show in the top results of a relevant search is what ensures that your website is going to be doing its job.

There are many factors that play into SEO and there are a ton of free articles available listing several of them so I won’t bother making yet another numbered list that will be out of order next month.  The truth is that SEO is constantly evolving and changing.  Google has updated their Search algorithm just last week.  The last update before that was less than a week prior.  With constant updates and nearly limitless technical factors the best way to optimize your site if from the beginning of its design, and by doing so by working with a professional that has the time to stay up to date on the current SEO landscape.  That is where 21ology.com shines, reach out today for a free consultation!